Wednesday, August 22, 2012

Helping you monetize mobile traffic more effectively

You’ve seen the numbers -- more and more traffic is coming from people watching video on smartphones and tablets. People are watching video when out with friends, while waiting in line, or on the bus home. Mobile growth on YouTube has been phenomenal.

So to help you monetize your mobile traffic as effectively as on PCs, today we’re launching TrueView in-stream video ads on mobile devices.



With TrueView video ads, we’ve developed a model where user engagement matters -- people can skip ads they aren’t interested in after five seconds. Giving viewers choice over ads they watch has lead to a better, more engaged viewing experience, benefiting the entire YouTube community of users, partners and advertisers. TrueView in-stream ads tend to earn equal or higher revenue compared with standard video ads. And since they now comprise the majority of the video ads on YouTube, TrueView allows you to access a broader base of advertisers.

You don’t need to make any changes to your channel to take advantage of TrueView on mobile. If you are opted to show TrueView ads on your videos, this will now also include traffic from mobile devices. For questions about monetization options, check out the ads Help Center page.

Phil Farhi, YouTube group product manager, recently watched “Volvo Trucks - The Ballerina Stunt”
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76 comments:

  2. That's cool news! But what about standard instream-ads (non-skippable)?

    ReplyDelete

  3. What about as a Android developer? Do you have a control for True View Ads in apps with videos?

    ReplyDelete

  5. this will make a lot of my friends mad lol, but I'M TRYNA GET THIS MONEY.

    ReplyDelete

  6. It's nice to see you're creating more monetizable views for partners. Thank you.

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  7. WIll these ads just be the shorter ads or will there be a chance of watching a 60 second ad on mobile. Seems like that may start to impact numbers on mobile streaming. Any way for creators to opt out of TruView for ONLY mobile?

    ReplyDelete

  8. Very interesting. Does this mean all mobile devices are now supported, not just Android based ones?

    Also we've started a discussion thread about this at A Better Youtube Partner Forum if other Partners wish to share their thoughts.

    ReplyDelete
    Replies

    1. Yeah, I'm curious about this as well. iOS probably supports it via the web interface, but that's probably it for now. I'm suspecting by iOS 6, the YouTube app Google's working on will support this completely.

      Delete

    2. I watched a few vids on the web interface and it does not seem to be supported...

      Delete

  9. Is this something we'll notice overnight, or is it one of the slowly rolled out to US partners first, then London, then India...(and Canada maybe next year sometime)

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  10. Great to hear... more and more views were non-monetizable because they were mobile (so it seemed). Looking forward to that non-eligible views number to drop now.

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  11. As much as I have a love-hate relationship with ads, I think it's a good thing YouTube content creators (like myself) can now make money off mobile views. Definitely good for creators so they can make more, awesome content!

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  12. This is just for Android right now, hopefully ads on iOS will come when the iPhone 5 releases.

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  13. Cool thing BUT i never had an answer for this :
    if a user skips ad at 5 seconds from the end (let's suppose it's a 90 seconds ad), does it count as a paid ad or not ? This skip thing is really ambiguous...

    ReplyDelete

  14. #MustBeNice to get some kick back for mobile views for partners!

    ReplyDelete

  15. About 22% of my views are on a mobile device - up to now I see no change in revenue. Hopefully later this week...

    ReplyDelete

  16. Hoping networks like Machinima and Fullscreen pay their partners the mobile views, and not just pocket the money...

    ReplyDelete

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  19. will there be a way to track mobile revenues in the analytics page ?

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